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Erik Gruber

Intro
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My Work
Articles
Contact Me
September 7, 2016
Erik Gruber

Let Go of Losing Battles

September 7, 2016
Erik Gruber
Let Go of Losing Battles

We need to be able to recognize, and let go of, losing battles in our work. It's the only way to maintain our relationships and our sanity.

September 7, 2016
Erik Gruber
June 29, 2016
Erik Gruber

7 Things I Learned in My First Year of Freelancing

June 29, 2016
Erik Gruber
7 Things I Learned in My First Year of Freelancing

Interested in being a freelancer? Here's some advice for getting started from lessons I learned during my first year.

June 29, 2016
Erik Gruber
May 16, 2016
Erik Gruber

3 Fun Things that have Nothing to do with Content Strategy

May 16, 2016
Erik Gruber
3 Fun Things that have Nothing to do with Content Strategy

Every once in a while we need to take a mental break from the industry so we can invest in the curiosity that makes us good at our jobs. Here are 3 fun things that have nothing to do with content strategy.

May 16, 2016
Erik Gruber
April 26, 2016
Erik Gruber

Working with New People

April 26, 2016
Erik Gruber
Working with New People

Working with new people is awkward and messy. But if we can embrace the awkwardness, we might find that new people help us be better.

April 26, 2016
Erik Gruber
March 16, 2016
Erik Gruber

When Someone Rips Your Work

March 16, 2016
Erik Gruber
When Someone Rips Your Work

A coworker criticizes your work in a creative review meeting. A client gives you feedback you don't know what to do with. A supervisor says you're off-target on a project. We've all been there. So how to you react in ways that are productive and will keep you sane?

March 16, 2016
Erik Gruber
January 6, 2016
Erik Gruber

How to Earn Attention and be Remembered

January 6, 2016
Erik Gruber
How to Earn Attention and be Remembered

Advice on earning your audience's attention and helping them remember you when it's time to take action.

January 6, 2016
Erik Gruber
November 9, 2015
Erik Gruber

Brand Storytelling Put to the Test

November 9, 2015
Erik Gruber
Brand Storytelling Put to the Test

Testing the (now) conventional wisdom that story is the best way to reach an audience.

November 9, 2015
Erik Gruber
October 28, 2015
Erik Gruber

Web Projects Should be Fun: Taking the Suck out of Building Websites

October 28, 2015
Erik Gruber
Web Projects Should be Fun: Taking the Suck out of Building Websites

Four things you can do to make web projects successful for your company and fun for the people working on them. 

October 28, 2015
Erik Gruber
October 20, 2015
Erik Gruber

Your Brand Isn't These Things

October 20, 2015
Erik Gruber
Your Brand Isn't These Things

Trying to help a client understand branding? Start by showing them things a brand isn't.

October 20, 2015
Erik Gruber
October 5, 2015
Erik Gruber

Be Brave, Content Humans

October 5, 2015
Erik Gruber
Be Brave, Content Humans

All of you creators—writers, designers, developers, strategists—will shape the future of the web. You'll need to be fearless.

October 5, 2015
Erik Gruber
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Erik Gruber, Saint Paul, MN

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